The recoil shadow anisotropy method - IN2P3 - Institut national de physique nucléaire et de physique des particules Access content directly
Conference Papers Physica Scripta Year : 2000

The recoil shadow anisotropy method


Thanks to an experimentation, this research studies nonconscious effects of two broadcast sponsorships on attitude toward a new brand. This brand sponsors two quasi-identical broadcasts: there is almost only one difference between them, their emotional content. Effects are recorded with indirect measures. The impact of humorous broadcast sponsorship (with two exposures) on brand is manifest and positive. The sad broadcast has no influence: the intensity of emotions has produced irrelevant thoughts which prevent the processing of the closing credits sponsor billboard. Results are in line with the new familiarity-misattribution model. No automatic transfer of semantic attributes from broadcasting to brand image is observed.
No file

Dates and versions

in2p3-00005983 , version 1 (06-09-2000)


  • HAL Id : in2p3-00005983 , version 1


E. Gueorguieva, C. Schuck, A. Minkova, M. Kaci, C. Vieu, et al.. The recoil shadow anisotropy method. International Conference on Achievements and Perspectives in Nuclear Structure, Jul 1999, Aghia Palaghia, Greece. pp.135-137. ⟨in2p3-00005983⟩
3 View
0 Download


Gmail Mastodon Facebook X LinkedIn More